
Developing a new sport quad for the competitive first-time buyer's ATV segment, Honda introduced the all-new Sportrax 250EX to the press at an intro ride in California's Mojave Desert. Entry-level machines like the 250EX certainly aren't the bread and butter moneymakers for OEM's. There is however an excellent reason for developing this category of quad. By introducing new riders to an entry-level quad, it plays a pivotal role in extracting the kind of brand loyalty that OEM's strive for with consumers. It's a pretty simple process and pays off in the long run with huge dividends. Marketing people understand all too well that ATV consumers tend to be like any other consumer. Expose the younger crowd to your brand product, and unless something is terribly wrong with it, they have a strong tendency to buy another one down the line.
The new 250EX has traceable origins from two previous Honda quads. It shares components with the successful and proven Recon, but has a market segment resembling the groundbreaking FourTrax 200SX.
Introduced into the '86 model year, the 200SX carved out its own niche for four-stroke sport machines and boasted three valuable assets that would appeal to beginning riders--an electric starter, a perky OHC four-stroke and a semi-automatic clutch. Just as the FourTrax 200SX was designed to bring new riders into the Honda family--so is the new 250EX.