Category: Company-Information

Just because Elon Musk beat everyone else to the name Tesla when branding his electric powered auto company, that doesn’t mean a new electric powered UTV manufacturer was totally out of luck. Meet Nikola Motor Company (keep in mind Tesla’s first name was Nikola and it all starts to make sense); a brand that claims […] More »

Polaris Defense, a division of Polaris Industries Inc., today announced the addition of a high-performance MRZR turbo diesel (MRZR-D) to its MRZR off-road vehicle lineup. MRZRs have redefined ultralight, off-road mobility for military vehicles and are mission critical for expeditionary forces in the U.S. and more than 20 allied countries to meet mission demands and […] More »

Usually when we think of Chinese ATV manufacturers, we imagine companies that appear (and disappear) overnight- creating poorly assembled, cheap quads with no dealer support, no parts catalog and an inventory sold in the parking lot at your local drug store. However, this isn’t always the case. Some Chinese manufacturers take quality and longevity every […] More »

Performance driver and Can-Am ambassador Ken Block of “Gymkhana” video fame has unveiled his modified Can-Am Maverick side-by-side vehicles. Block and his Hoonigan team have personalized his units to fit his lifestyle, and have taken the first steps in their plan for showcasing the performance capabilities of the Can-Am Maverick side-by-side vehicles. “Ken Block and his team […] More »

Dear ATVC: I cannot count how many UTV/SxS brands out there now. Is the market big enough to absorb this many choices (over 100)?? knukey This is an excellent question- one that warrants a deeper examination. Side-by-sides have been a round a lot longer than most people realize. In fact going as far back as […] More »

Maxima Racing Oils, a vertical manufacturer of high performance oils, introduces a new viscosity to its already comprehensive line of side-by-side specific lubricants. Maxima now offers SXS SYN 10W-50 a 100% synthetic engine oil to the SXS family of products. The 10W-50 will accompany the existing 0W-40 and 5W-50 viscosities to fulfill the requirements of […] More »

Yamaha Motor Corp., USA, employees returned to the San Bernardino National Forest this past weekend to volunteer their time in support of projects aiding the popular Summit OHV Staging Area. Working with members of the Southern California Mountains Foundation (SCMF) and the U.S. Forest Service (USFS), the effort represented the eighth year of Yamaha Outdoor […] More »