Category: Industry News

Yamaha Named Lucas Oil Regional Series Checkered Flag Sponsor


The Lucas Oil Regional Off Road Series-Southern California is pleased to welcome Yamaha Motor Corporation as the 2016 Checkered Flag Sponsor. The “Yamaha Checkered Flag” will be waived as each of the series 150-200 drivers cross the finish line during the remaining 7 rounds at fan favorite tracks in both Lake Elsinore and Glen Helen. […] More »

  Comments | By - April 5, 2016

Can-Am Defender MAX – Six Seat SxS / UTV for 2017


BRP (TSX:DOO) has expanded its line of Can-Am Defender utility-recreational side-by-side vehicles with the addition of the 2017 Can-Am Defender MAX family, offered in four different models. Its pickup truck-inspired design offers extensive capability, cargo and storage space, along with comfortable seating for up to six adults. “We made a commitment last fall to vastly […] More »

  Comments | By - March 31, 2016

Kawasaki Racing’s Lime Green


As racing celebrated the 75th running of the Daytona 200 on March 12, it’s also worth celebrating the birth of the iconic Lime Green racing colors for Kawasaki Motors Corp., U.S.A. (KMC), which started as an “in your face” challenge to the competition on Daytona’s high banks during the 1969 Daytona Bike Week. At the […] More »

  Comments | By - March 29, 2016

AMA Pro Flat Track Racing Returns With Crashes You Have to See


AMA Pro Flat Track is one of the most challenging and risky lesser-known sports. It has roots dating back to the 1920s. Motorcycle riders race at speeds in excess of 130mph with essentially no brakes. Instead of going around a turn, riders use their feet to slide sideways through at triple-digit speeds. Below is just […] More »

  Comments | By - March 23, 2016

Kawasaki Accessories, Apparel and Gifts Can be Purchased on


Kawasaki Motors Corp., U.S.A., announced that it has launched an e-commerce platform on its official website,, supported by the integrating retail service Shopatron. The online retail space gives consumers the ability to purchase genuine Kawasaki accessories, apparel and gifts, with the option of having those items shipped directly to a local dealer or to […] More »

  Comments | By - March 23, 2016

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