Category: Press_Releases

New Video Series: Driving the Sassy

ARGO Sasquatch in action YouTube video series

As close as many of us are going to get to one. At even a passing glance, it’s clear ARGO’s new Sasquatch XTX isn’t your run-of-the-mill off-road machine. As the first production models of what ARGO claims is the world’s most advanced amphibious off-road vehicle roll off the line, ARGO is producing a new series […] More »

By: | March 19, 2024


Yamaha Outdoor Access Initiative Has Biggest Year

Yamaha Outdoor Access Initiative Awards over $1 Million in 2023

Yamaha awarded over a million dollars in grants for 2023. Yamaha Motor Corp., USA, is proud to announce the Yamaha Outdoor Access Initiative (OAI) contributed over $1 million in grant awards in 2023, marking the largest annual funding total since the program’s inception in 2008. This significant increase, nearly double from the previous year, reaffirms […] More »

By: | March 18, 2024


Mint 400 Coverage: Rigid Riders Prevail

2024 Mint 400 Race Coverage

The Mint 400 in Vegas is in the books. RIGID Industries-backed drivers Kyle Jergensen and Ronnie Anderson battled to victory in The Mint 400 in Las Vegas, Nevada. Jergensen secured his second Unlimited Truck SPEC class win in three years at The Mint, and took second-place overall, competing against the higher-horsepower Unlimited Trucks in the […] More »

By: | March 13, 2024



Upfit Luxury UTVs Arriving to Dealerships

Upfit Luxury UTVs Now Shipping

Custom luxury SxSs you can buy. Upfit UTV Inc., a subsidiary of Fox Factory Holding Corp. (the Fox suspension guys), is thrilled to announce the launch of its high-performance luxury utility terrain vehicles (UTVs) to showroom floors one week from today on March 22, 2024. Upfit UTV offers vehicles with unmatched quality, performance, and reliability. […] More »

By: | March 12, 2024


Yamaha bLU cRU Race Program Expanding for 2024

Yamaha Expands bLU cRU Support for 2024 ATV and SxS Racing Season

Yamaha is making sure this is a good time to race powersports. Yamaha Motor Corp., USA, is thrilled to announce significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) and ATV racing seasons. With total bonuses reaching nearly $150,000, Yamaha is reinforcing its commitment to supporting racers in select series and classes, […] More »

By: | March 11, 2024


WORCS Round 3 Coverage

WORCS Round 3 ATV race coverage: E Street MX

Baron on route to a Round 3 victory. Round 3 of the Rocky Mountain ATV/MC heads north to Marysville, California, for an all-new track at E Street MX. This new location brought fantastic racing with its unique landscape and an excellent moto facility between MMX and E Street MX tracks. Northern California welcomed us with […] More »

By: | March 6, 2024


UTV Drivers – Sun Relief At Last

DRT WM70 Universal helmet Sun Visor

Coming full circle with a simple but effective design. For years the off-road helmet design was simple but effective: A sun visor up top, a roost guard to protect the lower half of the face and goggles in between to keep dust out of the ol peepers. SxS and UTV operation switched things up a […] More »

By: | February 28, 2024



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