There are a lot of ways to promote a UTV in this, the digital age, but we gotta hand it to Polaris, a video series with the goal of going viral is a pretty cool one!

In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”.

Now XP1K2 is about to be unleashed on the world and we have the full scoop here:

Polaris Goes All Hollywood On XP1K2 Campaign - ATVConnection.com