ATV Industry Facts: Did You Know?

ATVs and SxS segment still growing.

When we think powersports, there are many entries under the umbrella from snowmobiles to personal watercraft, from motorcyling to offroad trucks. In recent years, combined sales of SxS and ATV vehicles has risen dramatically, and it now comprises nearly half of the overall powersports marketplace.

In addition to the remarkable product development gains in sports and recreation models for off-road exploring with the family or hunting, manufacturers have continued to diversify their lineup of four-wheeled utility models, offering some of the most practical daily-use vehicles for landscaping, farming, and construction. With this expansion of available vehicles, accessory companies have been able to develop a wide array of options for owners to further enhance and customize their vehicle to fit their specific needs.

“In just the last five years alone the SxS and ATV segment has grown by more than 100,000 new units, and we surpassed the 500,000 mark this past year,” said Mike Webster, senior vice president, MIC Events. “The sheer versatility of these products makes them a viable option for a significant portion of the population, so it’s not surprising to see that this is one of the strongest segments in the marketplace, and also one of the most well represented segments at AIMExpo presented by Nationwide.”

Bonus Fact: A total of 12 manufacturers of ATV and SxS vehicles accompanied by upwards of 50 gear and accessory companies will be represented at this year’s American International Motorcycle Expo (AIMExpo) in Las Vegas, October 11-14.