ATV Industry Facts: Did You Know?

Can-Am has a new five-year plan.

BRP’s analyst event in Melbourne, FL, where the company unveiled its new five-year plan. The target is for annual revenue growth of 10% to $9.5 billion and 15% annual Normalized EPS growth to $7.50 by 2025.

This is to be achieved by growing its Can-Am business to $5 billion (+80%), doubling marine revenues to $1 billion, generating $800 million from other growth opportunities, and achieving $300 million in “lean value”.

It’s the off-road ATV & SxS segment that concerns us mostly and to achieve $5 billion in Can-Am revenue DOO anticipates doubling SSV market share in five years, which should be achievable with a growing installed base, broader distribution, and retail momentum.

Other growth opportunities were not fully fleshed out, though DOO expects one or more of its electric concept vehicles to contribute revenues over time.