ATV Industry Facts: Did You Know?
If you race, you know these guys.
Houser Racing engineers & manufactures aftermarket parts for the ATV & Side X Side Industry and distributes them to the whole world but that wasn’t their original plan. These guys were racing the national motocross circuit in 1997 and needed performance parts to remain competitive. When they tried to purchase the parts they needed, they discovered a back order log of over 6-months.
Since they needed the new parts like yesterday, they had little choice but to start making their own.
Once a track-side retailer, impressed with team’s results with their own custom parts, asked them to begin producing parts for him to sell, the rest, as they say, was history.
Bonus Fact: The company started a family business and has remained so all these years since its inception. Jeff & John Houser still do the engineering and Jeff’s wife Erin focuses on sales and social media.