Lucas Oil Announces eSports To Keep The Action Coming From Home
Since we can’t get to the races, the races need to come to us.
While the current focus of all Americans is to stay healthy, many race fans and drivers are eager to interact and profess their love of racing. eSports, through a variety of races and broadcasts, has allowed that to happen during a time when this community needs it the most. To further enhance that camaraderie, Lucas Oil Products, the American-based manufacturer and distributor of performance additives and oils, announced that they are expanding their presence in eSports. Lucas Oil eSports will begin with a focus on the competition surrounding the Lucas Oil Late Model Dirt Series and the Lucas Oil Off Road Racing Series.
Lucas Oil has already enjoyed a partnership with iRacing through the Lucas Oil Off Road Racing Series. Several of the tracks and the series events can be utilized with the online platform. In fact, the 3/8 mile dirt oval track and the off-road track at Lucas Oil Speedway in Wheatland, Missouri, are scheduled to be scanned for future iRacing competitions.
“Lucas Oil has always tried to be on the cutting edge of all that it involves itself with and eSports is one of the new leading areas of development within racing,” said Morgan Lucas, Senior V.P. of Sales for Lucas Oil. “We have a great family of Lucas Oil supporters and that racing goes hand-in-hand with that. eSports is an important way for us to expand our exposure to new groups while creating a bond with our existing racing community.”
A series of races are currently being planned to create a sense of togetherness for the community of each of the series and events. Lucas Oil eSports will utilize the vastly popular iRacing platform, which many racers currently use to hone their skills.
The first race for Lucas Oil eSports will be the Late Model Knoxville Nationals for the Lucas Oil Late Model Dirt Series. The event is scheduled for Friday, April 10 at 8 pm ET, and will be broadcasted on Lucas Oil’s Facebook page.