Yamaha Motor Corp., USA, announces new Grizzly and Kodiak 700 “Build Your Own” (BYO) pages on its website providing customers the opportunity to easily personalize and customize their Yamaha ATVs online. Current and future Grizzly and Kodiak 700 customers can now see how great their accessorized Yamaha ATV will look via the interactive BYO platform […] More »

We’ll start this product review with a little riddle- when does a flashlight cost a hundred and fifty beans, come from a company that got it’s start (and name) from making snowmobiling accessories and require the careful study of its owner’s manual before firing it up? The answer of course is when you’re referring to […] More »

When it comes to protecting the delicate underbelly of an ATV or UTV there are only two types of situations- those that need protection and those that need better protection. Well-known ATV aftermarket product manufacturer, Rath Racing, led by race legend Daryl Rath, has joined forces with Pride Solutions LLC to form TerraRath; a company […] More »

Dear ATVC: The cold of this winter has me skipping group rides more than I like to admit. Aside from dressing warmer, what do you recommend to make winter night riding more enjoyable? SteveO199 We say this often but it certainly warrants repeating here- don’t be afraid to dig into snowmobile accessory catalogs when trying […] More »

Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced the launch of a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consumers the ability to purchase high-quality Yamaha apparel and accessories at a single online destination. The responsive site features a clean and modern look with high-resolution product and […] More »

Blame on the weather if you must, but at present, your author is dealing with close to seven feet of snowfall. Yes that’s no typo. If you’ve been unable to avoid the National news in any capacity, you are surely aware that Buffalo has been hit with some of the worst snowfall in not only […] More »

Generally speaking your have factory (OEM) and you have aftermarket. The lines are about to become blurred on account of news coming out of the Polaris camp today: Polaris Industries Inc. has announced the acquisition of certain assets of LSI Products Inc. and Armor Holdings, LLC, privately-held Riverside, Calif.-based companies that design, develop, manufacture, source, […] More »