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Tag: American

Polaris Mobilizes Relief for Texas

Polaris steps up to aid Texas flood relief efforts

Polaris doing its part. In response to the recent flooding disaster in Texas, Polaris has donated four Polaris RANGER Crew XP 1000 NorthStar Edition Premium vehicles to Texas Search and Rescue (TEXSAR), a premier disaster response organization. These vehicles play a critical role in navigating tough terrain or hard-to-reach areas, enabling crews to better support […] More »

By: | July 21, 2025


Honda Unveils New TrueTimber Gear

American Honda TrueTimber apparel line 2025

We’re yelling Timber! American Honda has announced that new TrueTimber co-branded apparel is now available online. This launch marks the continuation of a multifaceted partnership between the two brands. The collaborative apparel line features a variety of head wear, shirts and outerwear, available in both camouflage and non-camouflage options. “We are thrilled to launch this […] More »

By: | May 6, 2025


New Player in Town: TGB ATV and SxS

Taiwan Golden Bee (TGB) Off-road Line

The TGB Blade 1000 – one of many new machines coming to the US for the first time. It is said the only winner with increased competition is the consumer and to that end, it looks like there is another ATV and side-by-side manufacturer just now arriving to the US hoping to toss its hat […] More »

By: | January 27, 2025



Off-Road Industry Steps Up With Hurricane Relief

ATV community steps up Hurricane relief efforts

Ours is an industry not afraid to step up for those in need. onX Offroad GPS, the leading navigation app for off-road enthusiasts, is partnering with Venture Unknown, a southeastern nonprofit, to bring aid and support to affected communities in North Carolina after Hurricane Helene. Venture Unknown has established donation dropoff locations throughout the southeast, […] More »

By: | October 16, 2024


Landmaster 2025 UTVs Will Offer New Trim Packages

2025 American Landmaster UTV Line

Because when it comes to off-roading, there is no one size fits all. Landmaster has announced its 2025 lineup with purpose-built trim packages ready to tackle the outdoors. Landmaster has also made significant factory upgrades and added extra value enhancements for its customers. While many companies are retreating to offshore production, Landmaster is increasing its […] More »

By: | September 9, 2024


Honda Launches Embrace The Pursuit Contest

Embrace the Pursuit Sweepstakes Logo

Free to enter and someone is going to snag a Honda Pioneer 1000-5. American Honda Motor Co., Inc. has launched the “Embrace the Pursuit” Sweepstakes with top industry partners TrueTimber and Jack Link’s. One grand prize winner will be announced at the end of the promotion to win a Honda Pioneer 1000-5 multipurpose side-by-side featuring […] More »

By: | September 12, 2023


Dune Riders Score Legal Win in CA

UTVs at Oceano Dunes at sunset

A victory for the duners. The American Sand Association (ASA) is proud to share extremely positive news that the off-road community has won an important legal case in the fight to keep the Oceano Dunes open to OHV and camping. The ASA, in cooperation with a number of other OHV groups, worked very hard for […] More »

By: | July 24, 2023



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