Sweet incentive. Suzuki Motor USA, LLC announced today a groundbreaking new enhancement to the industry-leading warranty coverage on its acclaimed KingQuad ATV lineup. Between now and October 31, 2025, all new and previously unsold KingQuad models purchased at participating Suzuki dealers will include an additional 24-month Suzuki Extended Protection plan on top of the existing […] More »

Polaris doing its part. In response to the recent flooding disaster in Texas, Polaris has donated four Polaris RANGER Crew XP 1000 NorthStar Edition Premium vehicles to Texas Search and Rescue (TEXSAR), a premier disaster response organization. These vehicles play a critical role in navigating tough terrain or hard-to-reach areas, enabling crews to better support […] More »

We’re yelling Timber! American Honda has announced that new TrueTimber co-branded apparel is now available online. This launch marks the continuation of a multifaceted partnership between the two brands. The collaborative apparel line features a variety of head wear, shirts and outerwear, available in both camouflage and non-camouflage options. “We are thrilled to launch this […] More »

The TGB Blade 1000 – one of many new machines coming to the US for the first time. It is said the only winner with increased competition is the consumer and to that end, it looks like there is another ATV and side-by-side manufacturer just now arriving to the US hoping to toss its hat […] More »

Ours is an industry not afraid to step up for those in need. onX Offroad GPS, the leading navigation app for off-road enthusiasts, is partnering with Venture Unknown, a southeastern nonprofit, to bring aid and support to affected communities in North Carolina after Hurricane Helene. Venture Unknown has established donation dropoff locations throughout the southeast, […] More »

Because when it comes to off-roading, there is no one size fits all. Landmaster has announced its 2025 lineup with purpose-built trim packages ready to tackle the outdoors. Landmaster has also made significant factory upgrades and added extra value enhancements for its customers. While many companies are retreating to offshore production, Landmaster is increasing its […] More »

Free to enter and someone is going to snag a Honda Pioneer 1000-5. American Honda Motor Co., Inc. has launched the “Embrace the Pursuit” Sweepstakes with top industry partners TrueTimber and Jack Link’s. One grand prize winner will be announced at the end of the promotion to win a Honda Pioneer 1000-5 multipurpose side-by-side featuring […] More »