Seeing more of these than the other brands? Dear ATVC: Texas is my state and I look for used ATV (not UTV) listings on a regular basis. I constantly see Polaris listings out number all other brands combined. I would not believe for a minute Polaris`s market share is equal to the combined share of […] More »

New style. New colors. After a rocky couple pandemic-laden years, the off-road industry continues to see incredible growth and consumer demand is at an all-time high; putting vehicle manufacturers in the forefront. Amongst these manufacturers, HISUN has taken aim to deliver a robust, purpose-built lineup for 2022. The company continues to strive forward in design […] More »

A new player enters the game. Recreational vehicle disruptor, RINDEV, announced today the opening of preorder reservations for their exciting and futuristic electric side by side, designed to address issues of global warming and overall experience. RINDEV is the first company of its kind to produce an all-electric, high-performance, and long-range vehicle in this market. […] More »

Strengthening off-road business in North America. Kawasaki Heavy Industries, Ltd. announced today that construction will begin on new production facilities at its Mexican subsidiary Kawasaki Motores de México S.A. de C.V. (KMX). These new production facilities will be added to the current Kawasaki Motors Manufacturing Corp. (KMM) facilities which will also build new, enhanced production […] More »

A million miles logged. Polaris Inc. has announced that riders can now access more than one million miles of marked off-road and snowmobile trails through RIDE COMMAND. RIDE COMMAND is Polaris’ interactive digital platform that gives off-road vehicle and snowmobile riders the ability to find trails, plan routes, track rides, share experiences and build community. […] More »

20 years and 4-million machines. Yamaha Motor Manufacturing Corporation of America (YMMC) and Yamaha Motor Corp., USA, (YMUS) have reached a historic manufacturing milestone, celebrating the production of 4 million vehicles with the assembly of a new 2021 Wolverine RMAX2 1000 Side-by-Side (SxS) at the state-of-the-art U.S. manufacturing facility in Newnan, Georgia. Yamaha held the […] More »

2022 at the Can-Am camp. BRP (TSX: DOO; NASDAQ: DOOO) maintains a constant focus on improving the rider experience across its entire lineup of powersports vehicles. Can-Am Off-Road is a shining example of that, and the results speak for themselves – continuously sweeping podiums at the most grueling races across the globe, helping to drive […] More »