Episode 4 is live and focuses on a little thing we call trust. The crew at Polaris is thrilled to share the fourth installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series, “Trust”. In the high-stakes environment of the Dakar Rally, trust between the driver and co-driver/navigator is absolutely crucial. With no GPS to rely […] More »

We did the race and we did the machines. Now let’s check out the drivers. This week’s episode dives into the drivers who make Polaris’ Dakar efforts possible. To build a deeper connection with the American fanbase, Polaris has brought together an American driver and navigator team. Brock Heger and his navigator, Max Eddy Jr., […] More »

The Machine has arrived. In this, the second installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series, “The Machine”, we remember that the equipment plays a major role in the successes or failure of Dakar. In this episode, we dive into the development and testing of the championship-proven RZR Pro R Factory machine as Brock […] More »

TDQ – the sequel series. Due to the popularity of Polaris’ Tough Doesn’t Quit free reality series, they are pleased to introduce the followup: TDQ: Defending Dakar, the latest multi-episode installment in Polaris Off Road’s Tough Doesn’t Quit series. This series takes you behind the scenes as Polaris Racing, in collaboration with Sébastien Loeb Racing […] More »

New platform for a classic event. Can-Am is thrilled to announce that it is returning to the Dakar Rally for 2025 with an all-new vehicle and a heavy-hitting driver lineup to compete in one of the toughest races in the world. The Can-Am Maverick R will make its highly-anticipated Rally Raid debut in the T4 […] More »

Bringing new meaning to the term “R&D”. In a bold move, professional off-road racer Sara Price is proud to announce the debut of her first ever Can-Am Maverick R X RS build, titled the Rip & Dip Edition built by Alsup Racing Development. Designed specifically for her Dakar Rally training, fun having and pro stock […] More »

2025 Dakar Rally to see a return of the champs. Polaris Off Road today announced its global effort for the 47th Edition 2025 Dakar Rally with Polaris Factory Racing’s Brock Heger making his debut appearance at the prestigious event with teammate Max Eddy Jr. as his navigator. Continuing its successful partnership with Sebastien Loeb Racing […] More »