The storm arrives. The fifth episode of Polaris’ Tough Doesn’t Quit: Defending Dakar series, “Into the Storm” is live. With the pressure to defend their title, the Sébastien Loeb Racing and RZR Factory Racing team faces the grueling challenge of winning this iconic race for the second consecutive year. As they push through the Prologue […] More »

Episode 4 is live and focuses on a little thing we call trust. The crew at Polaris is thrilled to share the fourth installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series, “Trust”. In the high-stakes environment of the Dakar Rally, trust between the driver and co-driver/navigator is absolutely crucial. With no GPS to rely […] More »

We did the race and we did the machines. Now let’s check out the drivers. This week’s episode dives into the drivers who make Polaris’ Dakar efforts possible. To build a deeper connection with the American fanbase, Polaris has brought together an American driver and navigator team. Brock Heger and his navigator, Max Eddy Jr., […] More »

The Machine has arrived. In this, the second installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series, “The Machine”, we remember that the equipment plays a major role in the successes or failure of Dakar. In this episode, we dive into the development and testing of the championship-proven RZR Pro R Factory machine as Brock […] More »

No, not the guys who invented the airplane. The latest episode of the “Tough Doesn’t Quit” series from Polaris Off Road, featuring The Wright Brothers (Family) – Rodeo Royalty and the “First Family of Toughness.” If you’re not familiar, The Wright’s are Rodeo Royalty, with all four brothers established competitors in pro rodeo, riding broncs […] More »

The man of the hour. To follow up on last week’s Baja 1000 victory, the latest installment of Polaris’ Tough Doesn’t Quit content series is featuring Brock Heger. This episode provides an inside look at Heger and the Polaris Factory Racing team as they tackle the unmatched challenges of the Baja 1000. It highlights the […] More »

Episode 2 of Tough Doesn’t Quit arrives starring the RZR and Tavo. The latest episode in the “Tough Doesn’t Quit” series from Polaris Off Road, featuring the remarkable Gustavo “Tavo” Vildósola — a true trailblazer in racing and business, is now out. Tavo stands out in the off-road racing world. Originally from Mexicali and now […] More »