Episode 4 is live and focuses on a little thing we call trust. The crew at Polaris is thrilled to share the fourth installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series, “Trust”. In the high-stakes environment of the Dakar Rally, trust between the driver and co-driver/navigator is absolutely crucial. With no GPS to rely […] More »

We did the race and we did the machines. Now let’s check out the drivers. This week’s episode dives into the drivers who make Polaris’ Dakar efforts possible. To build a deeper connection with the American fanbase, Polaris has brought together an American driver and navigator team. Brock Heger and his navigator, Max Eddy Jr., […] More »

The Machine has arrived. In this, the second installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series, “The Machine”, we remember that the equipment plays a major role in the successes or failure of Dakar. In this episode, we dive into the development and testing of the championship-proven RZR Pro R Factory machine as Brock […] More »

TDQ – the sequel series. Due to the popularity of Polaris’ Tough Doesn’t Quit free reality series, they are pleased to introduce the followup: TDQ: Defending Dakar, the latest multi-episode installment in Polaris Off Road’s Tough Doesn’t Quit series. This series takes you behind the scenes as Polaris Racing, in collaboration with Sébastien Loeb Racing […] More »

Episode 3 is here. The latest episode in the Tough Doesn’t Quit series from Polaris Off Road, featuring the remarkable Vikki Golden — a true pioneer for women in motorsports is now out. Vikki is making waves in the motorsports world as one of the most accomplished and influential women in off-road racing. As an […] More »

You want to shred some dunes in this thing? Fire up the console or PC. If you’re the video gaming type, you may already have access to this machine on the small screen! As the Official Off-Road Vehicle Partner of Call of Duty, Polaris is merging its passion for outdoor adventure with the thrilling world […] More »

Tough Doesn’t Quit. When the going gets tough, some people push through, and some brands do too. That relentless drive to overcome is exactly what unites Jeremy “Twitch” Stenberg and Polaris Off Road. Polaris is pleased to introduce the first episode of the “Tough Doesn’t Quit” series. Featuring freestyle rider and off-road truck racer Jeremy […] More »