Polaris Goes All Hollywood On XP1K2 Campaign

In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views […] More »
By: Jason Giacchino | October 13, 2014







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