A few short years ago, the concept of the helmet cam simply didn’t exist. Camcorders were still massive VCRs with a lens on the front of them and concepts like high-definition, WiFi, and even cameras in mobile phones were a ways off. These days we’ve gotten spoiled with an absolutely incredible number of options when […] More »

In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views […] More »

GoPro, Inc. enabler of some of today’s most immersive and engaging content, today unveiled HERO4, the highest performance line of capture devices the company has ever made. HERO4 is available in two editions, HERO4 Black at MSRP $499 and HERO4 Silver at MSRP $399. GoPro’s EmmyAward-winning imaging technology combines with enhanced ease-of-use and powerful new […] More »

Generally speaking, being on the cutting edge of technology is a fact of life for ATV enthusiasts. Sure you could hold out on the glory days of carburetors, pull starters or balloony tires but sooner or later tech has a way of creeping into the closets of even the most diehard old-schoolers. Whether it’s the […] More »

In a perfect world, pulling and holding a picture-perfect wheelie would be as easy as giving your bars a tug and blipping the throttle. However this is Friday Funny and the term “perfect” usually leaves a lot to be desired! Also in a perfect world, you may be attempting such things off-road and not down […] More »

If you’ve spent any time on or around an ATV or for that matter, on the internet, you’ve surely heard of GoPro. These are the guys who took away the ol association of wearable action sports cams with grainy, choppy hideous footage. While we (and our Friday Funny entries) are certainly appreciative, it turns out […] More »

Dear ATVC: I remember you guys reporting on a photo contest a while back on Facebook. Do you have any information on that? I’d like to enter. It sounds like you’re thinking of a promotion Polaris was running back in October whereby they sought RZR photos for use in their social networks. This wasn’t a […] More »