These things will make us rethink electric ATVs and SxSs. Ever look at all these new electric SxSs and think to yourself, man if you were to run out juice on the trails, what would you do? The answer, it turns out, is simply push, get towed or time it before hitting zero to the […] More »

Yamaha wants to make sure we have land upon which to ride. Yamaha Motor Corp., USA, has announced the Yamaha Outdoor Access Initiative (OAI) and the Recreate Responsibly Coalition (RRC) established a strategic partnership to spread awareness of the need for land stewardship among all types of visitors to public lands. By promoting responsible recreation […] More »

Three more episodes have arrived. Can-Am Off-Road is launching the next three episodes of its acclaimed, “Livin’ the Land” video series, which takes an in-depth look at real people living in a world fueled by the off-road way of life. It focuses on their stories of work, fun, exploration, challenges, and spending time with friends […] More »

$225,000 handed out in Q1 alone. Yamaha Motor Corp., USA, announces the completion of the 2021 Yamaha Outdoor Access Initiative (OAI) first quarter grant cycle with funding decisions totaling $225,000. The first quarter applicant pool represented a wide-ranging selection of OHV enthusiasts with projects working to supply ATV, Side-by-Side (SxS), motorcycle, and snowmobile riders with […] More »

The pandemic will not prevail. Yamaha Motor Corp. USA announces the completion of the 2020 Yamaha Outdoor Access Initiative (OAI) grant cycle with funding decisions for the fourth quarter. In total, Yamaha granted more than $350,000 in 2020 while supplying essential support to public lands providing vital access to outdoor recreation across the country. The […] More »

Taking the gold. American Landmaster won three awards from W3 awards for the company’s innovative website that launched in 2020. American Landmaster received Gold for best website structure and navigation, Gold for best manufacturing website, and Silver for best user experience. Their website was designed by Reusser Design. The Academy of Interactive and Visual Arts […] More »

A new show dedicated to the ladies getting it done. While many Off-Road riders are thrill-seekers looking for speed and a high adrenaline rush, there are just as many of them who pick their machine for their work reliability and their capacity to get the hard job done around the land. And many of these […] More »