Holding down the fort. We really have to hand it to Yamaha – this is the second time in recent memory where nearly every manufacturer in the world has pulled away from producing performance/ manual clutch ATVs except for them. We applaud them for realizing that politics and bureaucratic nonsense should never take precedent over […] More »
ARGO isn’t holding back for the 2-2. ARGO, the worldwide leader for manned and unmanned amphibious Extreme Terrain Vehicles (XTVs) has proven to be a resilient force amongst industry competitors in recent years. ARGO unveiled a newly enhanced lineup for model year 2022 that positions them as one of the most diversified manufacturers within the […] More »
Seems like a dream now. The ATV industry is weird. Back when it gained mainstream in the 1980s, racing motocross was a major attraction. Companies like Honda, Yamaha, Suzuki and Kawasaki all manufactured high performance 2-stroke race equipment and offered sponsorship and contingency programs that rivaled the best in 2-wheel and snowmobile sectors. Then lawsuits […] More »
They’re finally coming. In case you haven’t been following along on the saga, personal mobility geniuses Segway had finally decided it was time to enter the off-road scene a couple of years ago, and proudly announced it to the world. Then, no sooner had the news broke, Covid took over the world and all activity […] More »
Two new machines join ARGO’s 2022 ATV line. ARGO may be best known for its line of amphibious all-terrain vehicles (AATVs) but the Canadian brand is showing its resilience in developing machines for off-roaders of all disciplines with a line of side-by-sides and ATVs. For 2022 its introducing an all new 700 and 500cc XPLORER […] More »
Electricity is in the forecast. BRP announced its five-year plan where it will offer electric models in each of its product lines by the end of 2026. To achieve this, BRP plans to invest $300M over five years in product development, specialized equipment, infrastructure, production tooling and facilities. “We have always said electrification was not […] More »
Taking the gold. American Landmaster won three awards from W3 awards for the company’s innovative website that launched in 2020. American Landmaster received Gold for best website structure and navigation, Gold for best manufacturing website, and Silver for best user experience. Their website was designed by Reusser Design. The Academy of Interactive and Visual Arts […] More »