New partnership means livestream broadcasts of NORRA events. Hammerking Productions, the company behind the globally recognized King of the Hammers, today announced a three-year strategic partnership with NORRA (National Off-Road Racing Association) to produce and deliver a premium livestream broadcast of the upcoming NORRA Baja rally, taking place May 1 through May 8, one of […] More »

Why settle on a single beam color? RIGID Industries has officially launched the all-new Phoenix Series lights. The next-generation modular lighting system is designed to deliver maximum output, adaptability and control for off-road enthusiasts, featuring the ability to toggle between white and amber lighting with the flip of a switch. Engineered from the ground up […] More »

They went like hot cakes. Segway Powersports announced that following the opening of pre-orders for the Segway Super Villain sport side-by-side, the first week of March, the brand’s entire initial inventory allocation had been fully claimed in just two weeks, signaling strong demand from the market. The Segway Super Villain SX20T represents a new era […] More »

Highly anticipated is an understatement. After several months of delay and anticipation, CFMOTO USA has officially launched its all-new 2026 ZFORCE Z10 and Z10-4 sport side-by-side models, signaling a major step forward in the brand’s performance SxS lineup. Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 […] More »

A whole new arena awaits. EagleRider is expanding its off-road adventure portfolio with the launch of a new two-day Yamaha UTV tour through the Mojave Desert, offering a limited number of experiences for 2026. Departing from Las Vegas, the guided overnight tour gives riders an immersive off-road experience across desert terrain, mountain ridgelines and historic […] More »

Kawasaki releases the first of the 2-7s. A lot of companies are still shaking out their 2026 offerings but Kawasaki has already finalized what’s going to be coming on planet MULE for 2027. The iconic Kawasaki MULE family of side x sides have a machine for any need you may have on the job site […] More »

Make it a three-peat. Polaris Off Road and the RZR Factory Racing team delivered another dominant performance this past weekend at the legendary San Felipe 250 in San Felipe, Mexico. Brock Heger secured the Pro UTV Open Class victory, earning back-to-back wins at the iconic desert race and extending Polaris’ winning streak at the San […] More »