Tag: press release

Blending in style. Texas-based Segway Powersports announced that it will use TrueTimber Prairie camo on its off-road vehicle lineup. “We are thrilled to announce our partnership with Segway and see our camo patterns offered on Segway off-road vehicles,” said TrueTimber CEO Rusty Sellars. “Prairie is such a versatile pattern and we’ve seen it perform in […] More »

Battlefielding in style. Polaris Inc. (NYSE: PII), the global leader in powersports, announced today a first-of-its-kind partnership for the brand, which makes Polaris the Official Off-Road Vehicle Partner of Battlefield 2042, the latest video game from EA. Through the partnership, players can operate the Polaris Sportsman ATV within Battlefield 2042. Gameplay with the vehicle is […] More »

We couldn’t make this one up. We know what you’re thinking – doesn’t Lexus typically stick to luxury automobiles of the internal combustion and flow of electrons variety? We’re as surprised as the the next person to hear Lexus has recently revealed a concept vehicle of the SxS variety. Crazier still? It would be powered […] More »

Powered by electrons. Polaris has harnessed the power of electrification and is once again pushing the industry forward with the introduction of its highly anticipated Ranger XP Kinetic. According to the company, the all-new, all-electric 2022 model is the hardest working, smoothest riding UTV ever built. Featuring an entirely new electric powertrain born from Polaris’ […] More »

The Baja 1000 is in the books for 2021. It’s official – another one of the world’s most prestigious off-road races and another Can-Am victory! Two victories, in fact. Can-Am drivers Phil Blurton and Justin Elenburg both finished in first place in their respective classes. Starting in Ensenada, Mexico, and running to La Paz, Mexico, […] More »

Yamaha is handing out grants to worthy groups. Yamaha Motor Corp., USA, announces the Yamaha Outdoor Access Initiative (OAI) second quarter grants, totaling more than $115,000. The powersports industry’s leading land access program has contributed more than $350,000 in 2021 alone, delivering crucial funding to grassroots efforts across the country, aiding in protecting and improving […] More »

Mr. Hart Attack. Mips, a world-leading helmet-based safety technology company, is pleased to announce its partnership with motorcycle industry icon Carey Hart. The freestyle motocross pioneer, former championship-winning race team owner, and prominent industry businessman will serve as a safety ambassador for the Swedish company through his longstanding ties with Mips partners Fox Racing and […] More »