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ATV Industry Facts: Did You Know?

ATV Industry Facts: Did You Know?

The Trusted Resource’s humble beginnings. These days anyone can check the value of an ATV/ UTV using Kelley’s Blue Book but did you know the brand started not as a publication but a used car lot selling Ford Model Ts in LA? Les Kelley and his brother Buster, in the early 1920s, began printing up […] More »

By: | October 20, 2017


Ask the Editors: Big Bear Oil Cooler on the Cheap

Ask the Editors: Big Bear Oil Cooler on the Cheap

Dear ATVC: Anyone ever jury-rig or make an oil cooler fit? I need one for a Yamaha Big Bear but don’t want to sink $200 into a used radiator to make it happen. DoctorQuad You’re in luck- thanks to the global nature of eBay, you can pick up a brand new universal oil cooler for […] More »

By: | February 12, 2017


Meet the $6K All-New Arctic Cat VLX 700

Meet the $6K All-New Arctic Cat VLX 700

The 2017 Arctic Cat VLX 700 4×4 is the new ultimate value-priced leader in the industry! At $5,999 MSRP (US), the high-performance VLX 700 4×4 is tough on dirt and easy on your wallet; thanks to the VLX’s ideal blend of performance, durability and value. Aside from the value-price, putting power to the ground matters […] More »

By: | February 7, 2017



Defense Contractor Textron Buys Arctic Cat

Defense Contractor Textron Buys Arctic Cat

In some pretty big industry news, defense contractor Textron is buying the UTV, ATV and snowmobile manufacturer Arctic Cat in a deal valued at about $247 million. Textron announced that it will pay $18.50 per Arctic Cat share, a transaction that also includes debt, though exact figures have yet to be released. Arctic Cat Inc. […] More »

By: | February 2, 2017


ATV Tech: Fluids, Let’s Talk Synthetic vs. Conventional

ATV Tech: Fluids, Let’s Talk Synthetic vs. Conventional

We all know that everything we hear about on commercials can’t possibly be true. We also know that company marketing teams can make a whole lot of promises; oftentimes superseding the capabilities of even the best possible product. Yet when it comes to the fluids in our ATVs, we’re generally presented with the option of […] More »

By: | August 20, 2015



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