BRP is giving the world some good advice with their refreshed brand identity. BRP Inc. is proud to unveil a refreshed brand identity under the bold new tagline “Get Moving”. This evolution reflects BRP’s purpose: creating new ways to move people and inspiring everyone to reimagine how they access their world. The official debut of […] More »

Heger back to his winning ways in KOH. Carrying his momentum straight from another victorious Dakar Rally in Saudi Arabia, RZR Factory Racing’s Brock Heger opened the 2026 UTV season in dominant fashion by once again conquering the King of the Hammers (KOH) Desert Challenge. At the 7th annual Desert Challenge this past Saturday in […] More »

Electronically controlled hydraulic locking sway bar links? The Ultra Edition’s got em! Polaris Off Road has proudly introduced the industry’s first factory-integrated electronically controlled hydraulic locking sway bar links with the debut of the all-new RZR Pro R Ultra Edition. The groundbreaking advancement, delivered through the DYNAMIX DVS Suspension System, brings a level of adaptability […] More »

Someone had to be the first. In a true David versus Goliath story shaking up the powersports industry, Ohio based manufacturer DRR USA has emerged as the first company to bring a fully electric ATV to market, beating global heavyweights in the race to electrify off road vehicles. The milestone positions DRR USA as a […] More »

Big features across the Brute Force line for 2026. First introduced in 2005, the Brute Force lineup now includes the 750, 450, and 300 models, with the smallest of the family receiving a major update for 2026. Following the refreshed Brute Force 750 in 2024 and the debut of the 450 in 2025, the Brute […] More »

There were enough preorders to begin production. Massimo Group has reported robust pre-order activity for its 2026 Sentinel Series fully enclosed HVAC utility terrain vehicles (UTVs) following its successful participation in AIMExpo 2026 (which was held January 7–9 in Anaheim, California). At the North American powersports industry’s premier trade event, Massimo showcased the Sentinel Series, […] More »

The results are in. After covering nearly 5,000 kilometers (3,045 miles) across 13 grueling stages, Polaris’ RZR Factory Racing program, in partnership with LOEB FrayMédia Motorsport (LFM), again dominated the Side-by-Side (SSV) class with a third consecutive overall victory at the 48th running of the 2026 Dakar Rally. In their second showing at the event, […] More »