Spring has officially sprung but even the tail-end off-season usually means good deals on on previously-loved equipment. Your editors, as always, are digging through SprocketList to make some early spring riding a reality without breaking the piggy bank. That said, this week’s ad takes us to a place called Davison, MI. According to the listing […] More »

These are great days to be an ATV/ UTV fan. Need proof? We’re nary a month into 2015 and Yamaha fires the first shot at 2016 with a brand new side-by-side! 2015 was the first year of the Viking line (which replaced the longstanding Rhino models) and it appears we’ll be getting introduced to a […] More »

The name Rhino has been synonymous with Yamaha’s side-by-side line since it was first introduced in the fall of 2004. Since then it has undergone various incarnations of displacement and safety standards and in fact is the machine credited with getting the side-by-side (UTV) phenomenon underway. We were as surprised as the next to find […] More »

Pop quiz: When you think of each of the major ATV manufacturers, a color should come to mind. With Honda that color is usually red, with Suzuki it’s yellow. Kawasaki sports green, KTM, orange and Yamaha = blue right? Not so fast. With 2013 in full swing, you may actually find Yamaha dealership floors littered […] More »

It seems like the hot news this week centers on side-by-sides as two major announcements have found their way to our offices worth passing on. The first news bit comes from American Honda, who have announced that production of Honda side-by-side MUVs will transfer in 2013 from Honda de Mexico to Honda of South Carolina […] More »

It may be time to get the kids to teach you how to use the DVR because Wednesday, August 15th (1:00 pm) marks the launch of the sixth season of “Yamaha’s Whitetail Dairies” on NBC Sports Outdoors. The show will feature all-new compelling stories capturing the thrill of chasing North America’s most sought after game […] More »

Yamaha Motor Corp., U.S.A., is producing new Tactical Black Grizzly 700 4×4 and Rhino 700 4×4 Special Edition (SE) models at its U.S. manufacturing facility, Yamaha Motor Manufacturing Corp. of America (YMMC), in Newnan, Georgia. Yamaha’s new SE Grizzly 700 4×4 ATV with Electric Power Steering (EPS) (MSRP $10,999) and Rhino 700 4×4 Side-by-Side vehicle […] More »