Yamaha awarded over a million dollars in grants for 2023. Yamaha Motor Corp., USA, is proud to announce the Yamaha Outdoor Access Initiative (OAI) contributed over $1 million in grant awards in 2023, marking the largest annual funding total since the program’s inception in 2008. This significant increase, nearly double from the previous year, reaffirms […] More »

Awesome gifts but let’s keep the recipients safe and sound. As customers gift electric bikes, off-road vehicles and ATVs during the holiday season, the Motorcycle Safety Foundation (MSF) and ATV Safety Institute share the importance of gifting gear and training as well. Gear and training help riders stay safe, have fun and ride their best. […] More »

Look not where you are but rather where you want to be. Have you ever watched an off-road race and marveled at the sheer speed and confidence a pro racer can attack a tricky woods section or found yourself in a group ride where you are continually lagging behind the pack? When it comes to […] More »

Make winter your playground. Let’s face it – winter can be a drag. Here in the Northeast, we’ve already had back to back blizzards with over 100″ of accumulation in a little over a month. However, when we aren’t being buried alive, there can be some fun ATV (or SxS) adventures to be had in […] More »

Ho ho hooooo! He may have a sled led by eight flying reindeer, but we all know where the true fun lies in the icy north pole for Santa the rest of the year. We managed to secure never-before-seen footage of ol Kris Kringle getting it done in style via his selfie stick before this […] More »

Keeping riding areas open. Yamaha Motor Corp., USA, continues to demonstrate its leadership in the Powersports industry, advocating access to public land for motorized recreation through the Yamaha Outdoor Access Initiative (OAI) and hands-on volunteer efforts by Yamaha employees. Most recently, Yamaha corporate team members joined the Southern California Mountains Foundation (SCMF) to help rehabilitate […] More »

Not a problem. We’ll be the first to admit that the arrival of the deep snow often means the parking of our trusty steeds until green starts showing through once more but witnessing what a machine with tracks is capable of in even the deepest powder is inspiring!