Just the other day we told you all about Polaris’ new XP1K2 campaign, which in short answers the question, what if Hollywood took a serious stab at making a film about UTVs that wasn’t BS? Now we present, for the first time, some of the fruits of the crew’s labor; about 10-minutes worth to be […] More »
By: Jason Giacchino | October 15, 2014
In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views […] More »
By: Jason Giacchino | October 13, 2014
Polaris is taking its exciting CAMP RZR to the United Arab Emirates (UAE) this year to celebrate the global love of off-roading at Camp RZR UAE. The UAE is home to some of the world’s best dunes and most passionate off-roaders- it’s the perfect place to hold the first Camp RZR outside of North America. […] More »
By: Jason Giacchino | February 25, 2014
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