King of the Hammers goes the way of Polaris. The 2023 UTV racing season kicked off this past weekend at King of the Hammers (KOH) with the 4th annual Desert Challenge, where Polaris Racing drivers registered the top three overall finishing times across all UTV classes, en route to sweeping the B3 UTV Open Class […] More »
Season 2 arrives. The season two premiere of Can-Am’s reality series “Where The Pavement Ends” has arrived. This episode focuses on Samantha Soriano, a professional BMX racer turned freeride mountain bike rider. Samantha Soriano was an accomplished BMX racer from Winter Park, Colorado. She then found Enduro Mountain biking suited her skills on a bike […] More »
Season 3 kicks off. Can-Am is excited to share the premiere of the third season of the Livin’ the Land series, where they highlight unique and different real world stories of hardworking Can-Am owners from around the world. The first episode of season three focuses on the story of Gabriel and Tamita, first generation immigrant […] More »
2022 was good to the bLU cRU. Yamaha Motor Corp., USA, bLU cRU racers brought home several championships to cap off another successful 2022 racing season. Riders aboard the YFZ450R topped the podium in multiple race series, and the YXZ1000R SS (Sport Shift) continued to impress with multiple championships captured on a multitude of tracks […] More »
Fowler takes the holeshot. The AMSOIL Buckwheat 100 kicked off racing on October 8, for the twelfth round of racing for the 2022 Grand National Cross Country (GNCC) Series presented by Specialized, an AMA National Championship. The day saw colder temperatures and cloudy skies, but the battles on the track were heated throughout the entire […] More »
The 2023 season is in the books. The final round of the 2022 ATV Motocross National Championship Series (ATVMX), an AMA National Championship, once again pitted Phoenix Racing/CST Tires/Elka/Moose Racing’s Joel Hetrick and Wienen Motorsports/Maxxis/SSi Decals/Fly Racing/Yamaha’s Chad Wienen in a final battle to secure the number one plate. The pressure this year, thanks to […] More »
Ocho kicks off RJ Anderson’s new series. In an all-new video series featuring five-time Off-Road Racing Champion RJ Anderson called Sunday Strolls, Polaris introduces four of the toughest athletes to side-by-sides by gearing them up and letting them ride shotgun as RJ pushes the limits in a RZR Pro R at LACR. The series kicks […] More »