New windshield choice arrives. Western Power Sports (WPS), a nationwide distributor of powersports industry brands and products, announced that it is introducing a new line of UTV windshields which will be available to dealers and consumers. Exclusively manufactured in the USA for its Open Trail brand of ATV and UTV accessories, the new windshields will […] More »

Motorcycle communication specialists come to play in the dirt. Cardo Systems, the global market leader in wireless communication is officially entering the off-road market, putting its superior wireless helmet communications solutions on display at the 2022 Sand Sports Super Show, Sept. 16-18 in Costa Mesa, CA. Backed by category-specific research, surveying US-based ATV/UTV vehicle owners, […] More »

Polaris wants to get wet. Polaris Boats has recently confirmed their purchase of the Larson Boat Group; which includes the brands Larson, FX, Striper, Escape. Polaris intends to discontinue the Escape line of pontoons and will continue with the other Larson Boat Group brands, prioritizing models based on demand. In case this news seems like […] More »

Coming to the small screen. A two-hour documentary-style show featuring the 2017 Polaris RZR Mint 400 presented by BFGoodrich Tires will premiere on NBC Sports on Sunday, June 25 at 1 p.m. PST/ 4 p.m. EST. The show, produced by Mad Media and directed by The Martelli Brothers, will include feature segments about off-road racers […] More »

CBS Sports Network will televise all six shows from the 2016 SCORE World Desert Championship in 2016. As SCORE continues to expand its media platforms to a global audience, this will mark the third consecutive year that SCORE desert races will be showcased on the popular CBS Sports Spectacular programming. There will once again be […] More »

If, like us, you spend way too many hours per day watching Youtube clips of others riding when you can’t, thigs are about to get a whole lot more virtual. Action-sports helmetindustry leaders, BRG Sports, and 360-degree camera innovators, 360fly, today announced a formal partnership to develop a line of advanced helmets, featuring 360fly’s stitchless, […] More »

Generally speaking, being on the cutting edge of technology is a fact of life for ATV enthusiasts. Sure you could hold out on the glory days of carburetors, pull starters or balloony tires but sooner or later tech has a way of creeping into the closets of even the most diehard old-schoolers. Whether it’s the […] More »