The SEMA Show is one of the premier automotive specialty products trade events in the world, and American Honda will be on hand to display an array of its motorcycles plus the Pioneer side-by-side alongside an extensive display of Honda automotive products. Taking place at the Las Vegas Convention Center November 5 to 8, the […] More »

With a focus on customer friendliness, the redesigned ITP site allows consumers to easily access important technical, application and product information right from the homepage. Visitors are also treated to a rotating news banner on the homepage, reporting the latest ATV and side-by-side vehicle race results, new product announcements and the ITP “Machine of the […] More »

Polaris Industries Inc. has announced the company was awarded a contract by the United States Special Operations Command (USSOCOM) to provide MRZR Lightweight Tactical All Terrain Vehicles. This contract award spans up to five years, and allows SOCOM to manage their ultra-light tactical mobility needs to meet mission demands and emerging threats. The MRZR2 and […] More »

Calling all ATVC readers- this is your chance to snap a pic and potentially be rewarded for your efforts. Kolpin PowerSports is awarding $500 to help one lucky winner customize their ATV or UTV! Kolpin’s “My Wild Side” contest invites Facebook fans to submit up to five photos that show off their wilder, rough ‘n’ […] More »

Lazer Star Lights is now accepting applications for sponsorship considerations for 2014 racing efforts. Racers should send their racing résumé to race@lazerstarlights.com. Race résumés should include full contact info, the rider’s racing history and accomplishments, other existing or pending sponsorships, and a list of series and races they plan to enter in 2014. Applications will […] More »

Polaris has expanded its purpose-built commercial vehicle line to include the BRUTUS base model with cab, heat and air conditioning, which is now available for order through authorized BRUTUS dealers in North America. In March 2013, Polaris introduced the three-model BRUTUS lineup as the first side-by-side utility vehicle in the market to deliver front-end power […] More »

Back in the beginning of 2013, the Arctic Cat stunned the industry when they announced the Wildcat 4 1000 SxS. For 2014 Arctic Cat has extended the the 4 seat Wildcat 4 SxS lineup with the addition of the 2014 Arctic Cat Wildcat 4 X 1000 and Wildcat 4 1000 Limited Edition. Also for 2014 […] More »