The Buzz – Happenings Around the Industry Week of July 15

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by Jason Giacchino

Polaris Additives Protect Vehicles from E-10

With today’s Ethanol blended fuels, it is critical to treat the fuel used in vehicles that see limited or intermittent use with a quality fuel stabilizer and carbon clean. Polaris Fuel Stabilizer and Carbon Clean are designed and tested by the engineers at Polaris Industries to address the negative effects of today’s fuels as well as prevent fuel degradation in all Polaris vehicles.

Carbon Clean- Polaris Carbon Clean is a complete fuel treatment and fuel system cleaner combination. It treats fuel for storage or for vehicles that see intermittent use and removes moisture from fuel. It is designed to address today’s modern Ethanol-blended fuels that tend to absorb moisture easier than non-blended fuels. Polaris Carbon Clean also cleans valves, sticky rings and carbon deposits. It contains dispersants that break down carbon molecules which build up on internal engine parts and allow them to be burned in the engine and expelled through the exhaust.

Polaris Fuel Stabilizer and Carbon Clean are available at all Polaris dealerships. For more information, please visit

pure polaris fuel treatment

Zox Helmets Gets New USA Distributor

Zox Helmets has announced MTA Distributing as a new distributor for their helmets in the United States. Based in Choudrant Louisiana, MTA has been in business since 1982. In addition to their Louisiana location, they operate warehouses in Ohio, California and South Carolina. “We have been working hard on revamping our line up and we felt this was the perfect time for our brand to partner up with such a service oriented distributor as MTA, who also have great coverage in the USA,” says Zox founder and R&D manager Carlo Paladino.

zox helmet

EFX MotoMax Tires Update

EFX takes their tire development serious. What you may not realize is that each and every new tire that is engineered by EFX goes through a strenuous testing phase where the tire is beaten up, pushed and prodded in the backcountry of the Colorado Rocky Mountains to ensure that by the time they hit your quad, you are riding on field tested, proven tires that will not let you down. The MotoMax is no exception to this rule and is available now!

The MotoMax tire’s wide contact patch gives you just the right amount of traction in any terrain as well as a unique tribal sidewall design. The MotoMax’s lightweight bias 6-ply construction balances weight loss for increased acceleration and performance when and where you need it most, your contact points. Smooth riding, rim protection, great looking and superb durability, the MotoMax is a great weapon for any battle in the great outdoors.

EFX MotoMax Sizes:

• 26x10x12
• 26x12x12
• 27x10x12
• 27x12x12
• 27x10x14
• 27x12x14

The EFX MotoMax and the rest of the EFX Performance Tire collection is online at

moto max tires

GBC Tires Sponsors Friday Night Lights

GBC Motorsports, manufacturer of high performance off-road ATV tires, has announced that they have signed on to sponsor the Friday Night Lights ATV Summer Series at Milestone MX. In addition to supporting the series, GBC Tires will also be raffling off a complete set of GBC Bomb Squad MX tires at each event for amateur racers.

The return of ATV racing last month to the Friday Night Lights series proved to be a major success, with a great turnout and a strong showing of industry support. The first round, held on June 24, featured great racing in classes from beginner to pro. Rounds 3 and 4 take place July 29 and August 12, respectively.

For more information on GBC Motorsports, visit

X-Treme Sponsors Sunshine State Quad Series

X-Tream Clean Products announces its sponsorship today with Sunshine State Quad Series of Leesburg, FL. Established in 2006 SSQSA was formed for the ATV racers of Florida to begin a dedicated ATV series during the typical winter months. Beginning this November, SSQSA is coming back and ready to set the ATV world on fire. The SSQSA will be hosting a four race series that will begin in November 2011 and end in January 2012. They will have a total of 19 classes for riders of all ages and experience levels from the youngest 50cc riders to the Pro and Pro-Am classes.

For more:

X-Tream Clean Products, based in Charlotte, NC, develops and markets cleaning products specifically designed for motocross bikes, street bikes, ATVs, UTVs, bicycles and all related off-road, on-road and on-water machines as well as developing tire preps for dirt and asphalt racing applications. More information can be found at

Quad-X Coverage

Yamaha’s Dustin Nelson claimed victory in both rounds five and six of the 2011 Yamaha Quad-X Series presented by STI Tire and Wheel at Glen Helen Raceway over the weekend. As the season moves into the latter half, Nelson has built a 26-point lead over championship rival Beau Baron, and a 41-point lead over Yamaha teammate Josh Row.

Dustin Nelson
Dustin Nelson

The next round of the 2011 Yamaha Quad-X Series will head back to Speedworld MX in Surprise, AZ for the second night race of the year on September 10th. For the latest updates on the 2011 Yamaha Quad-X Series, go to

Top Five Results Round 6

1) Dustin Nelson (Yam)
2) Beau Baron (Hon)
3) David Haagsma (Hon)
4) Josh Row (Yam) 5)
Justin Jones (Hon)

Top Five Points

1) Dustin Nelson 150
2) Beau Baron 124
3) Josh Row 109
4) Ethan Thatcher 105
5) Dirkie Baard 94 AMA

ATV Motocross National Championship Coverage

The 2011 AMA ATV Motocross National Championship Series heads to Unadilla Valley Sports Center in New Berlin, NY, July 16th and 17th, for round 9 of the 11-round race series. With only three races left in the series, the championship title is coming down to the wire.

Round 8 mixed up the results board a bit as Chad Wienen dropped back to third in points, John Natalie took over the lead and Josh Upperman advanced to within seven points from the leader. Rookie Chase Snapp finally captured his first-ever moto win in the AMA Pro class after putting in several top five finishes all season long. As one of the newest additions to the AMA Pro class, Snapp is acclimating himself to the Premier class very quickly this year.

John Natalie
John Natalie

After taking a win in the last round, Baldwin Motorsports Honda’s Josh Upperman sits only seven points behind Motoworks Can-Am’s John Natalie for the points lead, the closest Upperman has been all year. However, Natalie is bouncing back from a broken arm, giving him a bit of a disadvantage heading into Unadilla this weekend. Florida’s Jeremy Lawson has been a force to reckon with all season long, often setting the fastest lap times in the race; however, the Walsh Race Craft Suzuki rider hasn’t been consistent enough. Yet still, Lawson is always a top contender for the overall win, especially at Unadilla this weekend.

For more information, please visit

Due to a scheduling conflict, the 2011 ATVMX banquet date has been changed. Originally scheduled for November 5 at the Grand Resort Hotel in Pigeon Forge, Tenn., the ATVMX banquet will take place at the same location on October 29 at 5 p.m.

Similar to last year, dinner reservations are available for all ATVMX participants. Registration fees for the dinner are for adults and for children ages 5-11. Children under 4 attend free of charge.

As the season comes to a close, more detailed information will be released for the banquet. If you have any questions, comments or concerns, please email [email protected]

GNCC Coverage

Rockstar Makita Suzuki’s Chris Borich overcame multiple obstacles this weekend when piloting his Yoshimura-equipped Suzuki QuadRacer R450 to victory at the John Penton GNCC, round eight of the 2011 ATV Grand National Cross Country series, in Millfield, OH.

Saturday’s race saw reigning ATV XC1 Champion Borich get a great start on his Rockstar Makita Suzuki QuadRacer and take the lead immediately. Although he battled back and forth with rivals and had a few “moments,” Borich regained the lead on the last lap and made it stick to the checkers. This marks Borich’s fourth win of the season.

chris borich
Chris Borich

Borich and the Rockstar Makita Suzuki team have a two-month break before the next race. Although Borich currently leads the 2011 GNCC title chase by 24 points, he’s not taking any chances and is already planning his training for the remainder of the summer.

Millfield GNCC ATV XC1 Class Results:

1. Chris Borich
2. Taylor Kiser
3. Brian Wolf
4. Chris Bithell
5. Jarrod McClure
6. Bryan Cook
7. Donald Ockerman
8. Kevin Yoho
9. Johnny Gallagher
10. Jeffrey Pickens

2011 GNCC ATV XC1 Class Standings:

1. Chris Borich – 186
2. Adam McGill – 162
3. Chris Bithell– 157
4. Taylor Kiser – 155
5. Walker Fowler – 134
6. Donald Ockerman – 104
7. Bryan Cook – 102
8. Brian Wolf – 100
9. Jarrod McClure – 93
10. Kevin Yoho – 80


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