Tough Doesn’t Quit Episode 2 is Live

Episode 2 of Tough Doesn’t Quit arrives starring the RZR and Tavo.

The latest episode in the “Tough Doesn’t Quit” series from Polaris Off Road, featuring the remarkable Gustavo “Tavo” Vildósola — a true trailblazer in racing and business, is now out.

Tavo stands out in the off-road racing world. Originally from Mexicali and now based in Southern California, he skillfully balances his passion for racing with his role as a successful entrepreneur. His business acumen is as impressive as his racing achievements.

Despite his busy schedule, Tavo has forged an outstanding career in off-road racing with his family-owned team, Vildósola Racing. He made history as the first Mexican driver to win the prestigious Baja 1000 and has led his team to 10 overall victories, earning the title of the winningest Mexican team in Baja history.

Tavo’s journey exemplifies relentless drive—whether he’s at the helm of a leading logistics company, racing for victory, or crafting fine wines. This episode highlights how the Polaris RZR embodies his “Tough Doesn’t Quit” mindset.

About Gustavo “Tavo” Vildósola

Tavo Vildosola is known as an off-road racer from Mexicali, Baja California as the son of an off-road racer, Gus, where he rode dirt bikes in the desert from the age of three, and began racing in 2000 when he shared a Class 1 buggy at the San Felipe 250. He also serves as the CEO of Mexlog, a family-run logistics firm in Mexicali that transports over 400,000 vehicles each year between the U.S. and Mexico. Employing 2,000 people across nine facilities, Mexlog has established itself as a reliable partner for leading automotive manufacturers. In 2021, Tavo expanded his pursuits by acquiring VV Vineyards in Ramona, California, which will launch its first official release this November, featuring two red blends and a rosé. His endeavors highlight his varied interests in both logistics and wine making.