Originally posted by: raidermike67
When I bought my Rincon the guy who sold it to me has been selling Honda's for years and told me ATV sales surpassed dirt bike sales a number of years ago. I think women riders are 0% represented for the most part and there COULD be a huge market if these designers keep this in mind.



*What about the quad real men like? how come all quads have been sissified?

As far as Honda ATV's go, in the big bore sport/rec/utility class the Rincon probably comes in last overall, I'm not bashing it, I own one and I bought it for the reasons it's marketed for. I think the 250-450 class ATV's are pretty much owned by Honda as most of the other manufacturers have kind of abandoned this area with more of an emphasis on 400 and up sport/utility type quads.


*Have you looked at yammi's current line? Even the 350 bruin 4x4 now has IRS and wet brake setup....The big bear is IRS, Diff Lock, Wet brake, and mudlites



Honda owners are probably the most brand loyal consumers in this market as well. Some people will ONLY buy Honda regardless of what you put in front of them at almost any price. That name recognition goes a LONG way in determining market share.


*Even the loyal consumers are thinking of switching now...

I'd be willing to bet if Yamaha and Honda both imported a Tiawan built 400cc ATV and each put their respective names on it and that was the only difference Honda would sell more.