ATV Industry Facts: Did You Know?

New kid on the block with a long history in a cousin industry.

More than 40 years after revolutionizing the boating industry, Johnny Morris is aligning with Textron Specialized Vehicles Inc. to take the Tracker brand off-road. The result, TRACKER OFF ROAD will be a bold new line of high performance all terrain vehicles (ATVs) and side by sides will offer breakthrough performance, service and value.

TRACKER Off Road vehicles will be sold through the world’s leading independent boat dealer network of select Ranger, Triton, and Tracker, and other independent dealers, as well as at Bass Pro Shops and Cabela’s locations, which host more than 200 million outdoor lovers annually. Proudly manufactured in the United States, TRACKER OFF ROAD vehicles are now in production and expected to make their debut this spring.

Bonus Fact: The TRACKER Off Road announcement is considered to be among the most significant since the company’s historic launch more than 40 years ago. In 1978, avid young angler and Bass Pro Shops founder Johnny Morris revolutionized the marine industry when he introduced the world’s first professionally rigged and nationally marketed boat, motor and trailer packages. The innovative approach suddenly made the joy of fishing and boating more affordably available to millions of families. TRACKER Boats quickly became and has remained the number one selling fishing boat brand in America.