Tag: News

Yamaha Outdoor Access Initiative Ready for Another Decade

Grants have been granted. Yamaha Motor Corp., USA, the powersports leader in supporting outdoor recreation, today announces the Yamaha Outdoor Access Initiative (OAI) third-quarter 2018 grant recipients as it concludes the recognition of its first decade of service to the program’s mission: to assist and support outdoor enthusiasts working to protect and improve access to […] More »

  Comments | By - January 21, 2019

ATV Industry Facts: Did You Know?

What’s in a name? In what can only be described as a first, even for us.. It turns out that consumers have been none too thrilled with the Arctic Cat brand being renamed Textron when it became absorbed into the corporate giant. Off-Road enthusiasts spoke and they listened! The legendary Arctic Cat brand name will […] More »

  Comments | By - January 17, 2019

Video: Meet the HISUN Sector

Better than any soap opera. HISUN has come up with a pretty unique way to showcase its new Sector line of UTVs. Rather than spend big bucks on advertising agencies to come up with catchy slogans, eye-pleasing fonts or music that blows your computer’s speakers, they are starting a new web series that shows their […] More »

  Comments | By - January 15, 2019

ATV Industry Facts: Did You Know?

It’s a social media world. Love it or hate it, social media has become a staple of our industry. Not only is it a valuable tool for manufacturer marketing and a link between fellow hobbyists, it looks like it can be used to (hopefully) thwart criminal activity as well. When a power-sports dealership up in […] More »

  Comments | By - January 11, 2019

Can-Am Goes All In At 2019 Dakar Rally

An all new Monster Energy / Can-Am racing team that will compete in the 2019 Dakar Rally. The three-racer squad features American Casey Currie, reigning Dakar champion Reinaldo Varela and racer Gerard Farrés.

  Comments | By - January 8, 2019

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