Yamaha Utility ATVs Turn Red for the New Year

Pop quiz: When you think of each of the major ATV manufacturers, a color should come to mind. With Honda that color is usually red, with Suzuki it’s yellow. Kawasaki sports green, KTM, orange and Yamaha = blue right? Not so fast.

With 2013 in full swing, you may actually find Yamaha dealership floors littered with utility models wearing shiny red plastics.

Yamaha Motor Corp USA is rounding out its utility ATV line with the addition of 2013 red utility ATVs produced at its Newnan, Georgia, manufacturing facility. Red versions of Yamaha’s popular utility ATV models should be arriving to dealers right now and include the Grizzly 700 FI EPS, Grizzly 550 FI EPS and Grizzly 450 EPS.

“Yamaha has strong demand from a variety of customer groups – including farmers and recreational users alike – for the red utility models, and we’ve seen our dealer partners ask for them this fall,” said Steve Nessl, Yamaha ATV/SxS group marketing manager. “All of Yamaha’s 4×4 ATVs now come from its U.S. manufacturing facility in Georgia, which allows the company to respond more quickly to customer demands while also streamlining distribution. It’s exciting to see that process in place.”

All of Yamaha’s Grizzly 4×4 ATVs and Rhino Side-by-Side vehicles are produced at the Yamaha Motor Manufacturing Corporation of America (YMMC) in Newnan, Georgia.