Arctic Cat Brand Continuing Under New Acquisition

Arctic Cat will live on.

In the event that you weren’t aware, Arctic Cat has been struggling and announced it was seeking a new owner to continue last year. It looks like that new owner has arrived and, it turns out, is one with extensive off-road history. Not only that but the investment group that bought it happens to be owned by Arctic Cat’s former executive.

Brad Darling was Arctic Cat’s head man for 17 years (with the backing of investors) has acquired the Thief River Falls-based snowmobiles, ATVs, and Side-by-Sides manufacturer.

Newly appointed CEO and President of Arctic Cat, Darling, is eager to start moving the brand forward, stating, “The pursuit of the checkered flag is in Arctic Cat’s DNA. It’s what we were built on. Like anyone who has ever grabbed the throttle – it’s a relentless drive that pushes us forward and sparks our passion. Today is the start of a new chapter, one where Arctic Cat returns to the race, but with a powerful understanding: this race is never-ending, and our intent is to lead.”

Since taking ownership of Arctic Cat in 2017, Textron Specialized Vehicles invested a great deal of time and resources to keep the brand and its technology at the forefront. This dedication was most recently proven with the release of the all-new Arctic Cat 858 C-TEC2 engine and Catalyst snowmobile chassis.

“We seek to continue Arctic Cat’s investment in its brand, products, people, and dealers, extending its positive momentum. As a permanent fixture of Thief River Falls, MN for over 63 years, this iconic brand has benefited from the passion of not only the employees, but also the entire community. We are now able to wipe away any uncertainty and are looking ahead with great excitement,” continued Darling.

After a 17-year tenure at Arctic Cat, Mr. Darling assumed the role of CEO and President of ARGO in 2016, where he remains today. Founded in 1967, ARGO is the worldwide leader for amphibious Xtreme Terrain Vehicles (XTVs). Their unmistakable 6 and 8-wheeled amphibious vehicles are well known for their ability to “Go Anywhere.”

Mr. Darling will continue to lead both companies into the future while leaning on potential synergies shared within the off-road segment. While each brand will be owned and operated separately, the brand alignment of ARGO alongside Arctic Cat is a perfect match as Arctic Cat’s line of machines bring the passion on and off the trail, while the ARGO adventure starts where the trail ends.

“Whether on-trail, off-trail, reaching new elevations, or pushing limits on the track, Arctic Cat will be here, ready to support every checkered flag in your future. Arctic Cat is here to share our passion with you for generations to come!”