ATV Industry Facts: Did You Know?

Everything’s bigger in Texas.

Imagine you’re a dealer and the manufacturer you carry tells you they have a new machine that’s badass coming out. Would it get you more amped to simply take their word for that or to go put it through its paces in the environment it’s built to tackle?

Kubota Tractor Corporation knows the answer that’s why they announced purchase of nearly 318 acres of land in Ponder, Texas (Denton County), roughly 30 miles northwest of its North American headquarters location in Grapevine, Texas. The newly acquired property, Kubota Ranch, will strengthen the company’s roots in the greater Dallas-Fort Worth region and allow it to bring its dealers closer to its headquarters for previews of new Kubota products.

Kubota Ranch offers the company ample field space for testing, training, operating and demonstrating Kubota equipment – digging, plowing, excavating, maneuvering, and assessing equipment and implement functionality, as well as utilizing farm equipment to tend to the land, including the possibility of eventually growing, mowing and baling hay.

Bonus Fact: Despite the room, the company does not have plans to build manufacturing or distribution facilities on Kubota Ranch and intends its use strictly as a dealer destination and testing ground to preview and unveil Kubota equipment to its dealers.