ATV Industry Facts: Did You Know?

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Excitement incarnate.

Many of us use ATVs for racing and competition. While it’s a fun, family activity rife with excitement and camaraderie; most of the manufacturers actually reward riders for competing on their equipment.

Take Yamaha for example- Yamaha’s latest bLU cRU program offers racing bonuses ranging from $15,000 to winning a YXZ1000R for eligible racers competing in select classes with Yamaha’s 2018 or newer YXZ1000R, YXZ1000R SS (Sport Shift) or YFZ450R models. Racers can register online at to sign up and apply for bLU cRU benefits. Once approved, racers will receive a reloadable Yamaha bLU cRU debit card and $45 credit on their account for bLU cRU apparel. These racers will be eligible to receive championship bonuses paid directly to their bLU cRU debit card.

Starting the 2019 race season, Yamaha is offering $10,000 in potential bonuses at the grueling King of the Hammers (KOH) race on February 3. The top-finishing YXZ1000R in the UTV class will earn $5,000, plus an additional $5,000 with an overall win. The ULTRA4 Racing Series’ KOH is infamous for its punishing desert course through some of the roughest and most challenging rock and boulder sections of any timed event.

Yamaha will also join the world-debut Chasing the Triple by SXS Sports, a new series featuring ice, short course, and cross-country SxS racing, as the presenting sponsor of the Pro Stock class, with the YXZ1000R as the official pace vehicle for the year. In addition, if a bLU cRU racer competes in an eligible YXZ1000R at all four rounds and clinches the Pro Stock class, they will win a YXZ1000R. And even fans will have the opportunity to win by entering a drawing to ride copilot in a YXZ on the track with the Greaves.

Full bLU cRU championship bonuses for 2019 include:
SxS Racing Series / YXZ1000R
Lucas Oil Off-Road Racing Midwest Championship Pro Stock SxS class:$15,000
Lucas Oil Off-Road Racing Midwest Championship Pro Mod SxS class:$15,000
Lucas Oil Off-Road Racing, Pro Production 1000 class:$15,000
Best in the Desert (BITD), Production 1000 class:$5,000
King of the Hammers, UTV class (top-finishing YXZ1000R):$5,000
King of the Hammers, UTV class (overall win in a YXZ1000R):$5,000
Lucas Oil Regional Off-Road Racing – SoCal, Production 1000 UTV class:$5,000
Lucas Oil Regional Off-Road Racing – Arizona, Production 1000 UTV class:$5,000
SXS Sports Chasing the Triple, Pro Stock class:YXZ1000R
World Off-Road Championship Series (WORCS), SxS Pro Stock class:$5,000

ATV Racing Series / YFZ450R
GNCC, XC1 Pro ATV class:$10,000
American Motorcycle Association ATV MX, Pro class:$10,000

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