ATV Industry Facts: Did You Know?

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A slogan to keep reminding consumers.

The the Environmental Protection Agency (EPA) has passed a new rule expanding the sale of gasoline containing 15 percent ethanol (E15) to year-round (it used to be seasonal). As ATV/ SxS enthusiasts, this is bad news for us.

The Outdoor Power Equipment Institute (OPEI), an international trade association representing small engine, utility vehicle, and outdoor power equipment manufacturers and suppliers has started a new campaign called “Protect Your Power” to keep reminding consumer that the days of the same fuel used to power our cars & trucks is no longer going to fuel our machines.

“We will continue to advise consumers and professional users of outdoor power equipment to ‘Protect Your Power’ as E15 gasoline sales expand to year-round across the country,” said Kris Kiser, OPEI president and CEO. “With E15 sales expanding to year-round, it’s more important than ever for consumers to educate themselves about fuel choices today and to pay attention to what fuels you put in your lawn mower, generator, chainsaw, trimmer, UTV or other small engine product.”

Most outdoor power equipment is not designed, built or warranted to run on fuel containing 15 percent ethanol. “It can damage or destroy equipment,” said Kiser. Consumers are advised to read their owners manuals for guidance on correctly fueling their outdoor power equipment products, but “should be generally aware that only fuels containing 10 percent or less ethanol should be used,” he said.

He added, “As the fuels marketplace has changed, you can no longer count on being able to put the same fuel in your mower that you also use in your car or truck.”

Along with boat, snowmobile, motorcycle, automobile and other manufacturers, OPEI has long advised and educated consumers about the changing fuels marketplace, with mid-level ethanol blends being introduced for a subset of the automobile fleet. Mid-level ethanol fuels are not for use in non-road products, such as mowers, chainsaws, generators, UTVs, ATVs, boats, snowmobiles, motorcycles, and outdoor power equipment.

Bonus Fact:
According to studies conducted by OPEI, a majority of Americans continue to pay the most attention to fuel prices at the pump, and some are paying for it with mis-fueling errors.

Roughly two thirds of Americans (68%) will use the least expensive grade of gasoline whenever possible (up from 63% in 2015), which is likely why just over half (52%) use the same fuel to fill up portable gas cans as they use to fill their vehicles.

Only 1 in 5 Americans (20%) say they notice ethanol content at a fuel pump, while more than 4 times as many (86%) notice price (similar to last year, 20% and 85%, respectively).

Less than half (42%) of outdoor power equipment respondents pay attention to the type of fuel they use. More than 1 in 10 outdoor power equipment owners are fueling incorrectly and roughly 3 in 5 may be doing so as well.

12% admit to using fuel with higher than recommended ethanol (E15/E30/E50/E85) for their outdoor power equipment (up from 7% in 2015) & 58% don’t pay attention to or are not at all sure about what fuel they use.

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