ATV Industry Facts: Did You Know?

Ribbon cutting ceremony.

There are parts of the US where ATV/ UTV trails are a major tourist attraction and for the indystry this is great news indeed.

10 new campsites specifically designed for side-by-side and ATV trail riders is yet another step forward in Pittsville County’s (Wisconsin) goal to increase its off-road tourism business.

The new campsites in Dexter Park are located just off the Pittsville-area trails and are designed specifically for ATV/UTV riders with room for off-loading equipment and easy access to trails. The new sites and routes are a welcome change for local business owners as side-by-side use continues to grow in Central and Northern Wisconsin.

The new Wood County routes were strategically designed to connect to existing mainline routes and trails, thereby linking to adjacent counties. The goal: bring new traffic, visitors and dollars through the area.

Bonus Fact: A 2011 case study of the Cheese County Trail that spans Green, Lafayette and Iowa Counties in southern Wisconsin found that the total combined spending of all trail users exceeded $15 million during the 12-month study. Non-local trail users spending accounted for over $13 million of that amount. A similar 2015 study in Jackson county estimated non-county trail users’ expenditures to be between $7.6 million and $9.2 million annually.