ATV Industry Facts: Did You Know?

Be on the lookout for this new look.

Perhaps you are familiar with Reading, Pennsylvania’s SBS and their Friction line of brake products? If not, you may be in the near future as the domestic brand has announced a brand new global platform.

Part of this new initiative will include all new packaging to better identify the intended usage of the components. The company’s goal is to have its brand and messaging updates support sales initiatives and further communicate the brand to the industry.

This new platform features a modern, dynamic design, simplified packaging, and extended product range.