Can-Am’s New Youtube Series Celebrates Female Land Owners
A new show dedicated to the ladies getting it done.
While many Off-Road riders are thrill-seekers looking for speed and a high adrenaline rush, there are just as many of them who pick their machine for their work reliability and their capacity to get the hard job done around the land.
And many of these proud landowners are also proud women and proud Can-Am riders.
Since these inspiring women are some of the most enthusiastic riders of the Off-Road community, Can-Am decided to celebrate them and their lifestyle through a brand-new online documentary series launching today: Livin’ the Land.
Watch the Livin’ the Land trailer here.
Livin’ the Land synopsis: This isn’t a collection of far-fetched stories—for these Can-Am owners, it’s life. Take a never-before-seen look into what drives the next generation of pioneers from sunrise to sunset. From ranchers to farmers and those with a close connection to their land, hear what makes their journey so rewarding. It’s the life they’ve built against all odds—one step, one bruise, one win at a time. We’re proud to bring you these stories and share a new perspective on Livin’ the Land.
Two episodes out of the complete series are available online today. Each 10-minute episode of Livin’ the Land will follow a different woman, unveil her unusual background and explain what drove her to live off the land, to succeed… and why.
The first episode follows Mary Heffernan, her husband, and their four kids, each called Mary! Once flourishing Silicon Valley business owners, they decided to turn their life around to raise beef, pork and lamb on a ranch.
Alex Templeton
The second episode presents Alex Templeton, who was born and raised on a family farm in Missouri, and who made the decision to come back and work on the ranch after going to college and obtaining a degree.