Category: Industry News

Now here’s a contest you don’t see everyday. In what can only be described as one of the most unique contests we’ve ever encountered, Kawasaki is teaming up with Great Clips salons to offer anyone a free mullet before Superbowl Sunday. Well, “anyone” in this case is limited to the first 15,000 people who respond […] More »

Round 2 results below. Winter can be a bit depressing for we off-roading types but fortunately, right as conditions for much of the nation are at their bleakest, that’s when the race season really starts heating up. Round 2 of the nine-round WORCS series headed to sunny California on January 26th, 2024 and reminded us […] More »

Regardless of how the game goes, we have this to look forward to. We hear it every year – people say their favorite part of the Superbowl is watching the commercials. Kawasaki is banking on that in fact as their advertisement for the new RIDGE SxS will taking center stage during the big game. Known […] More »

Polaris sweeps UTV podium. The 2024 UTV racing season got underway this past weekend at King of the Hammers (KOH) with the 5th annual Desert Challenge, and Polaris Factory Racing continued the momentum from its dominant 2023 with Brock Heger and Max Eddy Jr. capturing first and second overall UTV in the B3 UTV Open […] More »

All-new RIDGE UTV arrives. A little over a month ago, Kawasaki began teasing us with mysterious pics and a name-badge – RIDGE. We’ve been straining our noodles around here trying to guess what this new SxS was going to turn out to be – a fully electric UTV to compete with the Polaris Kinetic? A […] More »

Segway hits a homerun with print media. It has been recently announced the Segway Villain has secured the prestigious “New UTV of the Year” award from DirtWheels magazine. The accolade reflects the UTV’s outstanding performance, cutting-edge design, and innovative features that have captured the attention of both enthusiasts and experts alike. Its industry-leading technology, combined […] More »

The race begins today but new partnerships still forming. King of the Hammers, known as the toughest two weeks of one-day, off-road races in the world, is proud to announce its latest partnership. MAXTRAX has been named the official traction board of the Every Man Challenge at the 2024 Progressive King of the Hammers Presented […] More »