TEMECULA, CA—January 3, 2007  – The Outdoor Channel (TOC), the #1 television destination for outdoor enthusiasts, today announced the latest phase of its successful “Gear Up Your Garage” (GUYG) promotion– an exciting new sweepstakes giving viewers a once-in-a-lifetime chance to win the products, goods and vehicles to fill the “garage of their dreams.”

Regarding the “Gear Up Your Garage” promotion, Denise Conroy-Galley, VP of Marketing & Research for The Outdoor Channel, remarked, “We know outdoor enthusiasts are passionate and gear-obsessed.   Together with our sponsors, we’re glad to give these folks the opportunity to win the garage of their dreams this winter.”

The lucky winner of the “Gear Up Your Garage” sweepstakes will be awarded a garage full of prizes, including a package from Arctic Cat featuring two 2007 Arctic Cat Auto 4×4 ATV’s and a 2007 Arctic Cat F5 Snowmobile. Other participating sponsors include Bushnell, FoodSource Lures, Blackpowder Products, B&W Custom Truck Beds Inc. and XaviX/SSD Company Ltd.

This is the second of three phases to be showcased in TOC’s “Gear Up Your Garage” promotion. The final phase of GUYG will be launched in Spring, 2007.

Consumers are invited to visit www.outdoorchannel.com to enter the sweepstakes and learn more.  Once there, visitors will also have the chance to play an outdoors themed video game (a game of chance, not skill) giving them the opportunity to win a variety of prizes.

For more information about the “Gear Up Your Garage” promotion or The Outdoor Channel, please visit the website at: www.outdoorchannel.com