Massimo Announces Sentinel 770 HVAC

Following the popular 570, Massimo is releasing a 770 variant.

Massimo Group, a leading manufacturer and distributor of powersports vehicles and equipment, today announced the launch of its new Sentinel 770 HVAC UTV, with pre-orders now open. This marks the Company’s second Sentinel release following the successful introduction of the Sentinel 570 HVAC model.

The Sentinel 770 HVAC is a premium, fully enclosed UTV designed for year-round performance and comfort, with an MSRP of $16,999. Pre-order units are expected to begin shipping by April 30, 2026.

Key features include:

• Fully enclosed cabin with heating & air conditioning
• Touchscreen navigation with Apple CarPlay and Android Auto
• Electric power steering
• Front and rear cameras
• 6-inch speakers

“The Sentinel 770 represents the next step in our strategic powersports expansion,” said David Shan, CEO of Massimo Group. “Following the strong reception of the Sentinel 570, we are continuing to build a scalable product platform that delivers premium HVAC-equipped models at compelling price points. With dealer sales up over 100% year-over-year, this launch further strengthens our momentum and positions us well for the upcoming Sentinel 1500, which we believe will be a game changer for our brand.”

The 770 expands Massimo’s premium HVAC-equipped lineup, providing dealers with a higher-displacement upsell opportunity and strengthening the Company’s position in the fast-growing climate-controlled UTV segment.

Interestingly, it’s positioned to be the middle entry in the Sentinel line – with variants coming in 1500cc, 770 and 570 configurations this year.

More information and to place a preorder,head to their official site here.

With accelerating dealer growth, disciplined product expansion, and a clear roadmap that includes the forthcoming Sentinel 1500, Massimo continues to execute on its long-term strategy—driving value for dealer partners, investors and shareholders as the company moves into 2026.

About Massimo

Massimo Group is a manufacturer and distributor of powersports products. Headquartered in Texas, the company offers a full lineup of UTVs and ATVs built for outdoor adventure. Massimo Group is dedicated to providing high-performance, reliable and affordable vehicles for consumers across the United States.