Check out the 2024 MULE lineup. The iconic Kawasaki MULE family of side x sides is built Kawasaki STRONG and has a machine for any need you may have on the job site including the MULE 4010 4×4 series or the compact MULE SX series of side x sides. The MULE 4010 TRANS4x4 series offers […] More »

Tough races need tough recovery. King of the Hammers, known as the toughest series of one-day off-road races in the world, is proud to announce its latest partnership. WARN Industries and Factor 55 have been named the official winch partner and the official winch recovery gear partners of the 2024 Progressive King of the Hammers […] More »

The Kings get some royal updates. Suzuki recently unveiled the updated KingQuad 750 and 500 ATVs with new color options and graphics, and new features enhancing their rideability and utility on key models in the line. The 2024 KingQuad ATVs gain modern colors like new Desert Beige and Armored Blue Gray options as part of […] More »

From a sketch to a real life monster, Can-Am takes us behind the scenes. Have you ever wondered how a company turns an idea into a machine you can purchase from your local dealer? In the case of the Maverick R, they aren’t just sketching up some new plastics and calling it a day, either. […] More »

The Pioneer 1000 returns for 2024. Honda has announced the return of its multipurpose side-by-sides for the 2024 model year. The Pioneer lineup includes Pioneer 1000, Pioneer 1000-5, and Pioneer 1000-6 Deluxe Crew. These models will feature Atera Camo, a pattern designed by TrueTimber, and will be available in other colors as well. These side-by-sides […] More »

The earlier you buy, the better deal you get. Tickets are available now for the 2024 Progressive King of the Hammers Powered by OPTIMA Batteries. The event features a 14-day schedule packed with races across treacherous terrain, concerts, a vendor show and exciting entertainment for all ages, taking place around a temporary city that rises […] More »

The KingQuad 400s and Z90 return for 2024. Suzuki Motor USA has announced the return of KingQuad 400 sport utility ATVs and QuadSport Z90 youth ATVs for 2024. 2024 KingQuad 400 ASi Whether working hard or getting away from it all, the 2024 Suzuki KingQuad 400ASi and 400 ASI SE Camo help ATV enthusiasts, ranchers, […] More »