A new affordable means of going electric. It looks like consumers are about to have an affordable electric UTV option coming to market next month. American Landmaster has announced release of their new lithium-powered side-by-side called the Landmaster EV with first shipments scheduled arrive in May of this year. The new model is built upon […] More »

Taking the gold. American Landmaster won three awards from W3 awards for the company’s innovative website that launched in 2020. American Landmaster received Gold for best website structure and navigation, Gold for best manufacturing website, and Silver for best user experience. Their website was designed by Reusser Design. The Academy of Interactive and Visual Arts […] More »

Was it all a dream? Dear ATVC: I have a question that nobody can answer. I remember there was a new sport quad coming from a new American manufacturer about a decade back that seemed never to have made it to market. Everyone keeps telling me I’m thinking about the ATK 440 but this was […] More »

Proud and grateful. With Veteran’s Day behind us for 2020, Polaris reminds that their efforts to give back to vets are ongoing. – Polaris Off Road, the world leader in powersports and off-road innovation, teamed up with Zac Brown Band and Camp Southern Ground for the Proud American Thank You initiative to honor veterans and […] More »

Honda’s all new UTV. A new side-by-side for the 2021 model-year will include a dump bed and a larger engine as part of its debut in the hottest market in powersports. American Honda has revealed that a new multipurpose side-by-side — the Pioneer 520 — will be offered for the 2021 model year. An evolution […] More »

But still rewarding racers who made the grade. Due to an array of considerations stemming from the COVID-19 pandemic, American Honda has confirmed that they will not have an official presence during the upcoming AMA Amateur National Motocross Championship at Loretta Lynn’s Ranch in Hurricane Mills, Tennessee. To help compensate for the lack of in-person […] More »

The 2020 weirdness continues. On the evening of June 7, Honda suffered a major global cyberattack, and American Honda’s Powersports Division was among those impacted. IT teams worked quickly to contain the attack, and although some areas were affected, there is no current evidence of loss of personally identifiable information. Production operations at some U.S. […] More »