Polaris recognizes American heroes. Honoring its American roots and community of owners, Polaris Off Road, the world leader in powersports and off-road innovation, launched Polaris Salutes American Heroes campaign. Since its founding in 1954, the American-based company has placed tremendous value on the power of determination, tenacity and purpose. Those qualities date back to its […] More »

Honda is the latest to step up and help in these trying times. In response to the COVID-19 pandemic, American Honda’s Powersports Division and its nationwide dealer network are collaborating to provide 15,000 face shields to healthcare facilities and first responders that are in need of Personal Protective Equipment (PPE). The face shields, which were […] More »

Honda taking care of its own. Honda last week announced that the majority of the company’s salaried and support associates at Honda operations in the U.S. will be furloughed for a two-week period. A press release from the company on April 15 provides the details: As the unprecedented economic impact of the fast-changing COVID-19 pandemic […] More »

Program expansion for 2020. In 2019, American Honda partnered with American Flat Track in a unique agreement that allowed VIP guests and members of the media to be given full-speed rides around AFT’s racetracks to demonstrate the Talon’s power and maneuverability. Additionally, the vehicle assisted in the conditioning of certain racetracks as part of the […] More »

New tariffs can mean big price spikes in every facet of our industry. If you’ve been following the news at all, you are aware of impending tariffs on imported Chinese goods. While initial reaction may be to take a sigh of relief as Chinese manufactured ATVs represent only a tiny fraction of the machines on […] More »

$5,299 starting MSRP. American LandMaster has released its 2019 side-by-side lineup, with new model configurations, new hood colors, and new body paint to further diversify its line and build on its ability to bring custom options to the marketplace. American LandMaster is an American owned manufacturing company building UTVs in Columbia City, Indiana. In 2018 […] More »

Yet nameless but we have a good guess. At this year’s AIMExpo powersports trade show, American Honda revealed that it will produce a new sport side-by-side. And while the nature of the digital age is such that information on this new machine has been leaking for months, Honda said that the official model name and […] More »