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Dune Riders Score Legal Win in CA

UTVs at Oceano Dunes at sunset

A victory for the duners. The American Sand Association (ASA) is proud to share extremely positive news that the off-road community has won an important legal case in the fight to keep the Oceano Dunes open to OHV and camping. The ASA, in cooperation with a number of other OHV groups, worked very hard for […] More »

By: | July 24, 2023


Can-Am Celebrates 50 Years

Can-Am's DS450 on the track

Half a century strong. BRP Inc. is proud to celebrate the 50th anniversary of its Can-Am brand. What started off as one championship-winning motocross motorcycle in the early 1970s, immediately reigning over motocross and endurance racing, has evolved 50 years later into Can-Am being a global powersports leader with multiple product lineups. On and off-road, […] More »

By: | June 21, 2023


AMSOIL Adds New 10W-30 and 5W-40 to Synthetic ATV Oil

AMSOIL Adds New 10W-30 and 5W-40 to Synthetic ATV Oil

Two new synthetics formulated for our machines. AMSOIL is launching two new synthetic lubricants for ATV/UTV applications, providing riders with high-performance upgrades from OEM-branded oils. AMSOIL Synthetic ATV/UTV Motor Oil is now available in 10W-30 and 5W-40 viscosities, joining existing 10W-40 and 5W-50 viscosities to round out the product line. AMSOIL Synthetic ATV/UTV Motor Oil […] More »

By: | September 12, 2022



Meet the 2022 Polaris RZR Pro R and RZR Turbo R

Meet the 2022 Polaris RZR Pro R and RZR Turbo R

The Pro R and Turbo R styling. Polaris Off-Road, the leader in off-road vehicle innovation, is once again making history for the off-road industry, redefining its wide open lineup with the all-new RZR Pro R and RZR Turbo R. The two new machines are the most powerful, strongest and advanced side-by-sides ever developed by Polaris. […] More »

By: | November 9, 2021


Sherp Gets One Step Closer to North America Thanks to ARGO

Sherp Gets One Step Closer to North America Thanks to ARGO

Two amphibious experts teaming up. Canadian manufacturer ARGO announced it has entered into a manufacturing and supply agreement with Ukraine’s SHERP to expand its current offering of commercial amphibious XTVs. “Our current lineup of ARGO Conquest Pro Series XTVs are renowned in the commercial/industrial market,” said ARGO president and CEO Brad Darling. “From mining to […] More »

By: | November 24, 2020


ATV Industry Facts: Did You Know?

ATV Industry Facts:  Did You Know?

Polaris opens a distribution hub like no other. Polaris announced the grand opening of its first multi-brand distribution center in Fernley, Nevada. The 475,000 square-foot facility will support Polaris’ growing Aftermarket, Parts, Garments, & Accessories (Aftermarket, PG&A) businesses by providing additional capacity, improving delivery speed and customer service, and optimizing operations. Early operations and initial […] More »

By: | August 29, 2019


ATV Industry Facts: Did You Know?

ATV Industry Facts: Did You Know?

Another player enters the tournament. You sort of expect these things from Polaris, Can-Am and Yamaha but we were surprised when one of the other brands teased us with something big in the works. Yes, it appears another major manufacturer is preparing to throw their hat into the performance side-by-side arena thanks to a brief […] More »

By: | June 21, 2019



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